It’s important to make sure that the people receiving your emails actually want to be receiving them. You’ll drive away repeat business if you inundate your customers with emails they didn’t sign up for. Use the tips found here for valuable ideas on getting individuals interested in receiving emails from you.
When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you don’t, you could get a lot of spam complaints or lose customers for good.
Always proofread emails that you send. Sending an email with typos or incorrect information is bad for your image. Test the email layout in multiple email clients and browsers to make certain that the email design is being delivered in the way you desire. Also, if you place links in your email, test them to make sure they work.
Test variations of your subject line via A/B testing. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. Most people will be busy celebrating and will not check their emails until they go back to work. There are always exceptions, though! Some examples of this are occasion-specific campaigns such as Black Friday specials.
Be certain that anyone you send messages to through email channels has given you permission to do so. When you do not use an opt-in method for emails, you destroy trust and credibility with your existing and potential customers. This will have negative effects on your business as a whole. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.
Always include an unsubscribe link in your emails. You must ensure that the link is visible, easily found and not buried beneath images or huge chunks of text. Make your customers feel that you value their participation and not as though they have been roped in unwillingly and unable to escape.
Look at how spammers run their messages, for a lesson in what you should never do. You can raise a bumper crop of negative examples to look at by signing up with a free webmail service and posting your new email address in just a few places online. Learn from what those emails do wrong, and adjust your own email campaigns accordingly. Take every measure that you can to stand apart from the spammers. This will boost your reputation and keep your customers from opting out.
Now that you’ve reached the end of this article, you can see how important it is to have a list of interested consumers who want to receive your emails. With a little effort, you can put your marketing materials into the hands of potential customers who will really appreciate them. Use this advice so that your email marketing campaign will be as effective as possible.