Chivas whisky, the industry innovator in Europe and Asia pacific

If there is just one whisky that is established throughout Asia pacific as a high quality scotch whisky then it should be the Chivas whisky. This top quality whisky is generated by the Chivas borthers which also is actually owned by Pernod Ricard. Chivas whisky at present is the market leader in whiskies aged 12 years or longer. Believe it or not the sales have actually been slowly growing out of the year 2002 to 2011.

Chivas Regal Scotch whisky was basically first released in the year 1801 in Aberdeen, Scotland at the Strathisla Distillery in the Speyside region of Scotland.

There are typically three main whiskies coming from this family and they are Chivas Regal 12 year old, Chivas Regal 18 year old and Chivas Regal 25 year old. The 12 year old blended whisky seems to have a taste that reminds you about honey and ripe apples while on the palate it feels round and creamy. There are also ideas of hazelnut and butterscotch in the taste. The 18 year old mixed with whisky is matured for at least 18 years before it is bottled and tastes of orange and chocolates. On the smell it seems citrus, spices and fruits. Even while on the palate you get spicy taste. Chivas Regal 25 year old is aged for 25 years or more and tastes of apricot and peach.

There is lengthy story behind this legendary drink. It was first initiated by the Chivas brothers in the year 1801. They initiated a shop that offered spices, Caribbean rum, coffee, and some other food stuff to wealthy clientele. In the year 1842 subsequently after the visit of Queen Victoria to Scotland they were required to supply groceries to the royal family at Balmoral Castle. And in the year 1843 they were issued the sought after royal warrant to provide items to the Queen.

As their track record expanded, buyers often potential and affluent, would ask them to provide smooth whisky. Thus, in the year 1850 James Chivas started to combine whiskies to make smooth whisky that would satisfy his affluent potential customers taste. He created a proprietary brand Chivas Brothers and manufactured the first blended with scotch whisky “Royal Glen Dee. This was basically shortly followed by yet another whisky the “Royal Strathythan”.

By the early 1900s the economy in the U.S was first blossoming and to capture this market the Chivas brothers opted to make an aged whisky and it had been known as Chivas Regal. In the year 1909 Chivas Regal 25 year old had been introduced and high quality brand and quickly seized the imagination of the Americans. They continued to benefit from great success till prohibition put a spoke in the wheel in 1920.

Seagrams decided to buy the Chivas Regal brand in the year 1949 and applied their massive marketing and sales network to further introduce this premium whisky. As soon as the prohibition had been lifted and the Second World War was over Chivas introduced their 12 year old. Nowadays Chivas Regal had become incredibly popular and had a large loyal customer base. Among its pretty famous consumers was basically the famous Frank Sinatra.

The time the 20th century ended they actually had 18 year old and 25 year old added to their list. Because of the split up of the Seagrams Group, Chivas was first decided to buy by Pernod Ricard in the year 2000 and it continues to be with them to this day.

Chivas whisky seems to have consistently performed perfectly and provides received a couple of awards and medals at spirits competitions. On the San Francisco World spirit competition it garnered the gold medal in the year 2006 and 2008.