Many times the subject of email marketing is not interesting enough for people to pay attention. However, if you strive to learn more about marketing via email, you’ll soon appreciate just how effective it can be.
Email only the people on your list. If someone receives unsolicited email, it feels like spam. People will not recognize your brand and will not trust you at all. This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time.
Test a variety of different formats for your emails. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. Yet be sure that you always try out different formats so that you know which ones you get the most responses from. When you know which format works the best, stick with it. This will help build consistency into your email marketing; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.
Make sure to get permission before emailing any client or customer. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. ISP policy violations may also occur if you send mass emails to people who don’t want them.
Do not send email to anyone who has not given you permission to do so. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted. In some cases, potential customers become disinterested and choose not to work with your company.
Your marketing emails should contain rich content to complement the request for business. Provide your readers with special content that they cannot get on your regular website. Including offers that only readers can get are also much appreciated. Avoid sending emails only when you want sales, and be sure to send emails on holidays.
You should avoid sending mass emails during holidays. People are often not at work and are busy with families, not checking their emails. Of course, you can take advantage of certain exceptions. These might include emails about Black Friday specials or other occasion-specific campaigns.
Minimize your use of graphics in your emails to customers. Some email servers block graphics, so avoid graphics to get your message across more effectively. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.
Don’t put out emails that use images to give people information that’s critical. A lot of email clients will block images right away. Your messages may look strange or be impossible for some people to read if the information depends too heavily on graphics. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.
Make sure your emails will grab your customers attention. This step involves doing some experimental work. Change up whatever is not working well. Even if you have a winning strategy, it is important to constantly see what the competition is doing.
You never want your business to be accused of spamming. One way to avoid this is to give consumers an opportunity to confirm their desire to opt-in to your emails. This means a confirmation email must be clicked to fully register for the newsletter. Place two links in the email, one to confirm the subscription and one to refute the subscription. New subscribers will like that you are taking the time to protect them from spam. It also gives you a defense should you be accused of spamming down the line.
This article should have given you the knowledge you need to help you create a campaign which will help you reach your goals. Take the advice you just read to heart and you will soon achieve impressive results.