Many people think of marketing via email as spam, and thus shy away from it. You should work toward creating email campaigns which the customer not only enjoys looking at, but will also act upon. For great ideas on how to accomplish this, read on.
Do not engage in the distribution of unsolicited email. Messages sent to recipients who did not request them are at risk of being marked as spam. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
Avoid bombarding your recipients with the “Buy now!” approach. NA Not only is this approach redundant, the “spammish” nature will drive off both past and potential customers. Trust me, all of them know you are trying to sell a product or service; however, you will realize greater success if you first build a relationship with them and then promote both yourself and what you are offering, professionally. They will be thankful for this and may even purchase something from you.
Test variations of your subject line via A/B testing. Send half of your messages with one subject, and half with the other. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Do not send emails to random addresses or people who have not authorized you to do so. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. You might be violating the policy of your ISP if customers begin receiving unwanted messages from you.
Put information that is useful in your emails and avoid only including information to make a sale. Provide your customers with articles and things they cannot get from your website. Put some offers into emails that will save them money on products or services. Send out greetings on holidays, not just when you want sales from them!
Avoid major email promotions around holidays like Thanksgiving and Christmas. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. Of course, as always there are exceptions to this rule. These emails can be things about Black Friday or other holiday sales your company may be having.
Company Logo
Make sure your emails contain your company logo and features your brand name prominently. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will cause your readers to instantly recognize your company.
Make sure you get permission from all customers whom you send correspondence to via email. If you don’t do this, people may not trust you and that makes your business look bad. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
Use active and passive forms of feedback to improve your email-based campaigns. Active feedback is obvious: ask visitors for suggestions and advice. However, passive feedback is much more subtle and can even be invisible to your readers. You can utilize any tools and other software that you have in order to figure out which links are receiving the most clicks.
Remember that an marketing with email campaign must be tailored to your audience. You can use the information you just read to do just that. Consider what will appeal to them visually. Think about what they would like to read. How can you get those thoughts converted into sales? Implement the tips found here to get started in the right direction.
